![]() I work at technology's cutting edge for games, offering the world's leading game creators access to powerful cloud computing, a low-latency global network, Machine Learning and AI, and much more. We've seen electronic ping pong become shooting asteroids, to simple (yet iconic) 2D sprites evolve into believable, expressive 3D characters, all leading to today's immersive worlds hosting tens of millions of players worldwide. Video games do all that and for decades game makers have taken the most cutting-edge computing tech to make things better. There is a 4,500 year old board game that people still play, a testimony to the human love of testing cleverness, honing reactions, building trust, or just enlivening a day. Playing games is one of our deepest human expressions. It’s no surprise that videogames have become a huge business. Advances we see in everything from pricing and emerging markets, to backend computing and delivery suggests it will grow from here, on things like artificial intelligence and planet-scale networks. It's a strength unique to the games industry, driven by the way its creators deploy new technology. Revenues in 2021 may reach $175 billion-likely more than movies, music, and books combined. With a global population of 7.7 billion, that's nearly half the planet. It's estimated that by 2024 there will be another 500 million. There were 3.1 billion gamers worldwide in 2020. Games are no longer a niche hobby it’s global, mainstream entertainment. ![]() ![]() It's thanks to the industry's little-noted technology growth drivers, which are getting stronger. The year 2022 will hold many surprises (with a few already dropping!), but there's one near certainty: By this time next year there will be millions more gamers worldwide. ![]() Editor’s note: This post was originally published in TechPulse Belgium, where Jack Buser, Google Cloud’s Director of Game Industry Solutions, shared his trends for the industry this year. ![]()
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